Ignited excitement with a social media initiative

Designed to ignite excitement and engagement around Calvin Klein’s #mycalvins social media initiative and promote the Dual Tone underwear collection, OURUSE partnered with the iconic brand to develop a user-generated content initiative. The custom microsite features a fully responsive gallery displaying content from influencers like model Miranda Kerr, blogger Leandra Medine, and actress Lara Stone, and makes it easy for fans and followers to share personal photos via Twitter and Instagram.