Reimagining Fashion Week Casting

In line with JAG’s mission to challenge existing modeling paradigms, the agency enlisted OURUSE to empower its models to become an integrated part of the casting process ahead of New York Fashion Week. Our unconventional concept eschewed traditional headshots, instead inviting the models to shoot self-portraits using our provided photography guidelines. We then edited the images and designed printed model cards, which were secured with rubber bands for easy delivery, with minimal waste. We concurrently created a digital package incorporating custom 3D animations and graphics, which also underpinned the agency’s social media campaign.