Imagining a Parisian Patisserie in Brooklyn

To introduce the seemingly contradictory concept of a French-inspired, plant-based bakery, Le Petit Monstre asked Ouruse to create a brand identity and voice that reflected its refined, yet rebellious nature. We started with a logo and tagline, then extended the narrative to on-premise signage and collateral, as well as a streamlined website that comprised foundational digital artwork, brand colors, complementary typography.