Making Sweet Dreams Real

In preparation for its launch, the plant-based ice-cream and sweets shop in Brooklyn Dreamery commissioned Ouruse to help develop its foundational concept as well as imagine its branding — including logo, foundational fonts, tagline, voice, on-premise signage, packaging, and website. Our creative solution was scaled to the shop’s ongoing rollout and designed to reflect its playful, yet upscale offerings for kids of all ages.

Plant based ice cream, popsicles, cake and candy for kids of all ages.